I played an integral part in the social media team, helping to accumulate a 31% increase in interactions. From designing to animating, I was tasked with creating fun elements for Blue Buffalo’s social media page and Buddies app launch. Here are a select few creatives below:
The Approach
What if we had Tinder for Pets? I designed and animated these sweet and lovely duos. Swipe right for love, and may their tails wag happily ever after!
roses are red, buffalos are blue
From concept to execution, I simply couldn’t resist the urge to make sure all pet parents had the chance to send charming Valentine’s cards with silly romantic poems to their beloveds. Partnering with a copywriter, we crafted the ultimate Valentine’s Day cards for fur baby enthusiasts. It was so much fun that I created an additional Valentine’s Day card putting my poem crafting skills to the test. Could you guess which one?
A text from a buddy
I animated, designed and integrated sound effects to breathe life into this illustrated puppy. Now, introducing Blue Buffalo’s ‘Buddies’ app, where your concerns get the spotlight, thanks to real Pet Buffs who speak your pet’s language!