Kraft
The Emails
I led art direction for numerous email campaigns working with designers in Costa Rica to ensure beautifully polished designs.
The Data
By delving into data with the finesse of a gourmet chef, we cooked up email templates that were not only proven to boost open rates but also keep the Kraft brand sizzling and the subscribers inspired. It’s like having a recipe for success in your inbox!
The Charm
From conception to production, I illustrated and animated these adorable, silly characters for Kraft emails. With our assistance, we soared past industry standards, captivating a staggering 23.8 million strong audience.
The Stadium
In the world of condiment creativity, I contributed to $18M+ in sales near Ottawa, Canada and brought Heinz Ketchup to life on a massive scale, designing and animating high-impact stadium ads for Kraft. Imagine this: a towering screen commanding the attention of over 18,000 fans at the Canadian Tire Centre during a high-stakes hockey game. And just when spectators’ attention meandered, we tantalized them with a saucy secret – the art of achieving the perfect pour from the beloved ketchup bottle.