Pull•Ups
The Task
Kimberly Clark's Pull-Ups brand underwent a digital makeover courtesy of our email wizardry. Featured on the left, behold their pre-makeover appearance for a delightful trip down memory lane. We dissected their emails and spun them into optimized, mobile-friendly email adventures. These journeys aren't just about turning Pull-Ups into the potty training hero; they're the trusty sidekick for parents prepping for the big league of
potty training throughout all touchpoints in their quest.
The Result
We arm moms and dads with a treasure trove of know-how, resources, and hacks to turn potty training into a circus of fun for the Big Kids. Additionally, I designed a bespoke tip module to complement our freshly renovated email templates, each tailored to the unique odyssey of every parent and their toddler. Thanks to our email facelift, we catapulted the click-through
rates leaving the recent averages in the dust.
